In actuality developing for the Wii is probably the best thing for developers to do. Not only is the install base increasing every month by the largest margins in any console's history, developing games for the Wii is often much cheaper and faster than creating software for the Xbox 360 or PS3.

Online reports put the development costs of a Wii game between $1 and $8 million dollars and about a year in development while PS3 games start out at around $20 million dollars and take more than a year to finish. Once the game is sent to retailers the payoff for publishers and developers will not only be less risky but potentially lead to greater profits in a faster amount of time!

When the Wii was first announced there were many who thought the system would be dead on arrival, but after the E3 appearance some developers started to try and quickly get a game ready to release for the system. At that time Ubisoft was the only third-party that was in a position to really take advantage from day one with Nintendo and it paid off for them in a big way.

Red Steel and Rayman Raving Rabbids both have sold around 1 million copies and Ubisoft has announced a 24% increase in profit for the fiscal semester 2006-2007. Now EA and Disney have set up special teams with some of their best people to develop games for the Nintendo Wii and the Nintendo DS and other developers continue to come on board each day. Recently a new game publisher called Gamecock has announced its first project Mushroom Men will be on the Wii and the DS sometime next year.