Gamerosters.com represents a national product whose customer base is growing by the thousands everyday.

Every fall Saturday, 70,000 people file into the University of Iowa’s Kinnick Stadium to watch the Hawkeyes do battle with their gridiron opponents.  And the thing is that hardly any of these 70,000 fans take notice of a tiny, modest office that lay in the shadows of the enormous Kinnick Stadium.  But if any of these people did know anything about the unassuming office that houses the operations for Gamerosters.com, they would realize that it represents a national product whose customer base is growing by the thousands everyday.

25 year-old Brian Kaldenberg is the brains behind the company that runs gamerosters.com but it is actually somewhat of a one man deal (with some help) rather than a company.  However, this only seeks to make Kaldenberg’s business seem even more impressive.  You see, for the past four years Brian has been selling sports video game rosters to people across the country (and even world now).  Brian Kaldenberg’s company has grown so big that he even expects to pull in over $200,000 this year from selling the sports rosters to gamers

And what’s amazing about this whole deal is that Kaldenberg started running Gamerosters.com out of his Iowa State dorm room back in 2004.  He had found that he could cash in on the fact that sports video game giant EA Sports wasn’t allowed to use player’s names because it would violate NCAA rules.  And this is where Brian swooped in by taking the time to fill in all of the names of some 100+ rosters for the EA Sports NCAA Football series.  After completing over 10,000 athlete names, Brian would then package them into a memory card and sell these for anywhere from $12 all the way up to $45.  

Now, in addition to NCAA Football 09, Kaldenberg also plans to make rosters for College Hoops 2K09 and March Madness ’09.  With the growth of his roster variety, Brian has also seen him customer base grow from 700 people all the way up to 5,500 people.  With all of the additional business that he’s taken on, Kaldenberg has had to enlist the services of extra help.  

The process for Kaldenberg and his part time team begins when Brian gets an early release of a game.  After acquiring the game, the team spends six grueling days that can last up to 18 hours typing in the player names for Xbox 360, Playstation 3, and the Playstation 2 versions of the games.  Once everything is completed and loaded into memory cards and online, players can make their purchases.  And Brian’s cool little 6-figure business is a walk in the park after that….right?

Actually, Kaldenberg has had to deal with plenty of bumps in the road on his way to success.  First of all, he’s faced off against websites and companies that were giving out the rosters for free. Knowing this could potentially destroy his business, Kaldenberg bought out FKrosters.com and PSXSports.com for $12,000 and doubled his efforts to put Gamerosters.com at the top of the Google search engine.

But his troubles didn’t end here though as gamers themselves jumped on numerous video game forums to attack Kaldenberg and his company for selling info that was being given away for free.  Plus there’s the whole grey area with EA Sports where they don’t exactly support a third party company making money off of their product.  Kaldenberg himself said, “There’s a number of people out there who feel like I’m breaking the law.  They just don’t like us because we make money.”

And it sounds like Brian Kaldenberg is set to make plenty of money this year but the question is; just how long will this cash wave coming via video game rosters ride out?

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