Sony 'overreached' including Blu-Ray in PS3

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Sony's Phil Harrison has admitted the company "overreached" with its decision to include Blu-ray, which forced PS3 delays and shortages.


When speaking about the shortages of blue diodes that forced Sony to delay the PS3 launch until March in Europe, Sony's Phil Harrison told Eurogamer in an interview:

"We have overreached in production of the Blu-Ray component - I can't deny that. But that's the price you pay for adopting brand new, leading-edge technologies that will be future proof. We will resolve those issues - we are already catching up.

We will continue to catch up on the production, and as you know, we haven't changed our full-year forecast of six million units [by March 2007], so we're only talking about a ramp-up issue. We're not talking about the fundamental design of the product itself.

There's no denying that we’ve had some very public challenges. Today, it looks like a very difficult situation - but in the weeks, months and years to come, this will pale into zero.

The reason for the change was in reaction to a market trend, which is that much more displays are being sold with HDMI, earlier, than had been previously forecast. Not just Sony, but all the other TV manufacturers.

Although we didn't say it at E3, I think that the unspoken assumption was that we would always merge everything into HDMI eventually. We just made that decision earlier."

Nov 6, 2006


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