At a West Bend, Wisconsin Wal-Mart, 50 potential PS3 owners lined up in hopes of securing a launch PS3. However, the store's assistant manager informed the hopeful herd that only 10 PS3s were available for a midnight launch. The assistant manager then led the 50 eager consumers to "another area," placed 10 lawn chairs in front of the store, and, at the assistant manager's signal, instigated a mad stampede to secure one of the 10 spots for a PS3. As you could imagine, few went away unscathed.

According to a police report, "As the customers ran to the chairs, a 19 year old male ran into a pole and struck his head injuring himself. The 19 year old was conveyed to an area hospital where he is being treated." This 19-year-old plans to sue Wal-Mart.

Chris Friedrich, another one of the 40 unlucky souls who left the Wisconsin Wal-Mart PS3-less, talked about his arduous attempt to secure a spot:

"I got tripped up, and then I got pushed and shoved right into my chair, banged on my knee, ripped my pants. Somebody landed right on top of me and they had to actually pull that person off of me because I was halfway on the chair and I hit my head on the chair."

A local news station reported on the mad rush, obtaining video of the stampede and subsequent pole headbutt.