
Nintendo are reporting that the Wii sold through 32,901 consoles in the first four days on sale in Australia, and almost 50,000 games. This represents the most successful console launch ever in the country, beating out the Xbox 360 launch earlier in the year where Microsoft sold an admirable 30,000 consoles.
Nintendo consoles (including Wii and DS) accounted for 67% of all video game hardware sales last week.
Nintendo commented:
“The launch of Wii has been a fantastic success for us,” says Rose Lappin, Director of Sales and Marketing. “We aim to bring gaming to the masses and I think we have taken some large steps in the right direction. Our main priority now is to deliver as many units as possible into retail channels, as quickly as possible, to try and meet this exceptional demand.”
“Myer has just experienced a strong spike in total business which can be largely attributed to the introduction of Wii,” explains Bernie Brookes, Myer CEO. “We couldn’t be happier with the fantastic products Nintendo are releasing. Our Wii launch experience has really shown that consumers have made Myer a destination store for gaming.”
Meanwhile, local retailer Harvey Norman missed out on the Wii altogether, with Nintendo citing that the retail chain was demanding the consoles at a cheaper price point than everyone else. Late last year, the retailer also pulled GameCube hardware and software from shelves. Perhaps now, with the success of the Wii, they will have to reconsider how they do business with Nintendo.
Dec 14, 2006
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