Play Vanilla started its publication history last December as a small insert that was included free with Joy Fashion magazine, but it is April 4th that marks the true launch of the world's first women-only gaming magazine.

Available for a mere €1.90 per issue, Play Vanilla will feature 130 pages in pocket format and will be published every two months, the Play Vanilla editorial office will be covering all sorts of video game related topics with a specific focus on what younger female gamers will be interested in.

According to a press release issued earlier today that includes “inspiring articles, cool design, high benefit, and fun factor.” As well as this we suspect there will be a fair amount of pink ink involved as well, but don't quote us on that.

"The time has come for a women’s magazine,” suggests Petra Fröhlich, Play Vanilla and PC Games editor-in-chief. "The overwhelming reactions from thirty countries on the play vanilla launch plus the extremely positive results from initial reader surveys have confirmed it. Almost all participants want to see play vanilla appear on a regular basis. The fresh, feminine magazine concept is directly addressed to keen women gamers, who are out of the range for ordinary games magazines.”

Computec Media AG will be supporting the launch with print ads (totaling a media volume of over € 1 million) in publications such as Prinz, Petra, Joy, Cosmopolitan, Shape, and TV direct as well as TV and cinema commercials on Vox, MTV, Super RTL, and in UCI cinemas not to mention advertising banners on popular websites.

"The unbelievable international reactions to the first issue of play vanilla along with excellent feedback from agencies and games publishers are unmistakable proof that Computec has again lived up to its pioneering and market leader position in electronic entertainment.” Says Computec Media AG CEO Johannes Sevket Gözalan

"This market-hitting innovation will not only extend our readership, but also serve one of the most important target groups in burgeoning entertainment segment in all social strata. We will be starting play vanilla as an independent print and online title supported by a seven-figure media volume and a six-figure print volume. The play vanilla magazine will build on our exceptional success story we enjoy with SFT, PC Games, and buffed.de.”

If there is one thing that Nintendo’s Wii has proven it’s that gamers need not be acne-infested teenagers sitting in darkened rooms anymore, perhaps magazines like this will help get that point across to more of the general population.

Let us know what you think of the magazine, a great way to get more female gamers into the fold, or a vain attempt to appeal to a market that doesn’t exist?