Microsoft increase advertising budget for the months leading up to the European release of the PS3.
In preparation for the European launch of the PS3 (which is still at a firm 23rd March at the point of writing) Microsoft have been very busy bunnies indeed.
According to numerous sources (rumors) Microsoft have upped their advertising budget for the months leading up to and for March.
They’re taking a rather obvious line of advertising: the mere fact that the PS3 is going to be in short supply against the fact that the Xbox 360 will be in very good supply.
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