View All (1)

Speaking with Lego's director of business development Mark Hansen, GamesIndustry.biz received confirmation that the company will be continuing a popular tradition with the release of its upcoming MMO, Lego Universe.

When asked if “users will be able to design and customise their characters online and then order the physical product from the Lego factory,” Hansen responded positively, noting that he expects the feature to help Lego Universe stand out from its competitors.

“Starting with Lego.com and Digital Designer, and the physical aspects of this, how kids can really customise characters and customise products that they build and then order the exact brick from us – that's a unique proposition right there,” said Hansen.